This is a question I am asked frequently and I love to answer it, because this is where my brokerage and team outshine the competitors.
My brokerage, Willis Allen, has quite a few exclusive affiliations here in San Diego, one being Luxury Portfolio which I believe is a phenomenal platform. It allows me to advertise your property, as long as it one million or more, to an international market. I can also couple this platform with another exclusive affiliation, Christie’s International. The synergy between both platforms allows me to capture a larger audience, ultimately giving the property worldwide exposure.
In today’s market, especially, the most important thing for sellers of properties one million or more, is getting the necessary exposure. Whether they are in Italy, Spain, France, or China, the buyer is out there, and that is where I will be able to market the property. In addition to the worldwide syndication, I can give you a detailed analytic report on the exposure of the property, which breaks down who’s looking at your property, by country, language or even what currency. Based on this data we can strategically market your home to whoever we determine is best suited.
When it comes to print advertising…
We have an awesome company magazine, Collection, which has a readership around 200,000 which is distributed every quarter. This is a great marketing tool, which allows me to advertise a house, regardless of price point, and gets great exposure.
Some of the regular print media Willis Allen Real Estate advertises in: Union Tribune, Riviera, Wall Street Journal, San Diego Business Journal, Luxe Magazine.
When it comes to online advertising…
In addition to print marketing of the home, our office website syndicates to over 600 websites, worldwide (Zillow, Trulia and Realtor.com to name a few). When roughly 90% of homebuyers start their search online, our affiliations ensure your home will be found.