If I Was A Seller, How Would You Market My Home?

This is a question I am asked frequently and I love to answer it, because this is where my brokerage and team outshine the competitors.

My brokerage, Willis Allen, has quite a few exclusive affiliations here in San Diego, one being Luxury Portfolio which I believe is a phenomenal platform. It allows me to advertise your property, as long as it one million or more, to an international market. I can also couple this platform with another exclusive affiliation, Christie’s International. The synergy between both platforms allows me to capture a larger audience, ultimately giving the property worldwide exposure.

In today’s market, especially, the most important thing for sellers of properties one million or more, is getting the necessary exposure. Whether they are in Italy, Spain, France, or China, the buyer is out there, and that is where I will be able to market the property. In addition to the worldwide syndication, I can give you a detailed analytic report on the exposure of the property, which breaks down who’s looking at your property, by country, language or even what currency. Based on this data we can strategically market your home to whoever we determine is best suited.


When it comes to print advertising…

We have an awesome company magazine, Collection, which has a readership around 200,000 which is distributed every quarter. This is a great marketing tool, which allows me to advertise a house, regardless of price point, and gets great exposure.

Some of the regular print media Willis Allen Real Estate advertises in: Union Tribune, Riviera, Wall Street Journal, San Diego Business Journal, Luxe Magazine.

Here at Willis Allen, I have to ability to market your home anywhere and everywhere. Some of my favorites right now are Riviera, Locale and San Diego Magazine.

When it comes to online advertising…

In addition to print marketing of the home, our office website syndicates to over 600 websites, worldwide (Zillow, Trulia and Realtor.com to name a few). When roughly 90% of homebuyers start their search online, our affiliations ensure your home will be found.

 


 

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How Do I keep My Clients Informed?

In my opinion there is nothing more important than keeping the lines of communication open during the process of buying and or selling.  It is a top priority to always make sure that my clients are informed on whatever situation is at hand and provide them with all the information needed to make a sound decision.

On the buyer’s side – there are a couple ways I can keep you in the know about the market. I’m constantly checking my “hot sheet” throughout the day, almost every hour, which instantly gives me updates about the market: what is new on the market, what has gone into escrow, what has sold; ultimately furthering my knowledge as to benefit my buyers.  If a new listing comes on the market, not only will I be notified, but you also receive an email from an automatic search I’ve set up for you based you your parameters. Once we find a property and make an offer, I always want to develop good communication with the listing agent so they would feel comfortable working with me and ultimately accept our offer.  Once we have an offer accepted there are strict time lines that the buyer has to follow as part of the purchase contract.  During the escrow period is the most important time to keep my clients informed as to what is next!

On the selling side – I feel that it is important to provide my clients with bi-weekly updates, (if not weekly), as to the showings and feedback data. Additionally, every 30 days I provide a detailed market analysis, informing you about the market conditions, any recent sales, a detailed breakdown of the analytics, and a complete report of all showing logs, feedback from other agents and prospective buyers.  In addition to maintaining open lines of communication via phone calls and emails, these updates are the best way I can keep you, as a seller, informed about the status of your property.

Example of Detailed Report Provided to Sellers Every 30 Days

Example of Detailed Report Provided to Sellers Every 30 Days

In summation, there are many moving parts that are happening during a transaction and there is nothing worse than keeping someone in the dark.  Therefore, keeping in touch and updating my clients on the process of selling or buying is a top priority of mine.

Do I Work Alone or Part of a Team?

     I work alone in the sense that when a client hires me, they are going to get me, Vincent Crudo, as their agent. I will be the one answering my phone. My clients will not get an assistant, buyer’s agent or listing agent when they call me with questions and / or concerns. When you hire me, I am exclusively yours, so to speak. Behind the scenes, I do have some assistance, however, I am always the first point of contact. I go up against a lot of other agents when I am trying to obtain listings at listing appointments, and that’s something that I feel is very beneficial to a client of mine, wanting to list or even buy their home. They are going to get me and not anybody else. I am very hands-on and my clients get much more of a personal touch then they would from a team. 

     Call me to set up a listing appointment or to help you find the home of your dreams, anywhere in the world.

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Vincent Crudo
858-518-1236 (Call or Text)
Vincent@VincentCrudo.Com
http://www.SDLuxe.com